The Launch of Biscuit Brew

In 2018, the clever clogs at Yorkshire Tea launched the game changer that is Biscuit Brew, a tea that tastes like tea & biscuits. Working with our fabulous PR agency, I was tasked to introduce the new brew to Brits. Through creative media relations and well-timed organic social, together we generated over 100 pieces of online coverage, thousands of online shares and lots of empty supermarket shelves (sorry about that, tea fans!)