Caffeine Addict Launch

As a self-declared caffeine addict, I jumped at the chance to work with this exciting new venture.

With Caffeine Addict’s first venue launching in Headingley, we worked closely with the team and their creative agency to put the finishing touches to the brand and make some serious noise around the launch.

Together, we refined the brand proposition and guidelines, brought the identity to life through bold, on-brand interiors, hosted an exclusive influencer brunch and built buzz through a targeted PR, social and partnership strategy.

The result? A distinctive brand, a buzzworthy launch and plenty of attention from the right people. I’m incredibly proud of what we achieved together and even more excited to see where Caffeine Addict goes next.