Every Pack Gives Back
In Summer 2025, we worked with Rainbow & Reay Media to lead the activation of the ‘Every Pack Gives Back’ campaign, marking the 40th anniversary of leading UK scampi brand, Whitby Seafoods.
Over three months, we worked hand-in-hand with the Whitby team to plan and deliver a fully integrated comms campaign that combined social media, influencer partnerships and collaborations, events and local PR.
The campaign was sea-riously successful with activations helping to generate authentic content and drive awareness across key demographics. We reached hundreds of thousands of consumers, securing loads of new followers, hitting the press with front page coverage and helping Whitby Seafoods hit their £40k fundraising target.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

