Launching the UK’s poshest sausage

In 2023, Yorkshire-based Wagyu beef brand, Warrendale Wagyu, launched their new Wagyu Sausages to Waitrose stores nationwide. Together we drove buzz for the bangers through social content, PR, influencer engagement and a really special launch event.

The launch party was attended by 12 wonderful journalists and creators and the press launch secured 59 pieces of coverage, reaching an estimated 3.2 million people. Our highest reaching piece was an Instagram story from Clarkson’s Farm’s very own Kaleb Cooper, along with a piece inside Waitrose Weekend Magazine.