Little Lodge on the Wolds

I took over running an Airbnb in 2025 and, alongside running bookings and maintenance, I’ve took a lead on all things brand and marketing, working hard to freshen up the property and build a wholesome and appealing brand. The makeover included:

- Collaborating with our designer David to develop a natural and authentic brand identity including a logo, font bank and colour palette
- Working with an Airbnb expert to optimise our online listings for search while sharing the lovely experience of staying here
- Making lots of choices about the interior of the property - from towels and bedding to wall art and hand soap!
- Streamlining guest communications and started an Instagram to share pictures, updates and local recommendations
- Designing our own leaflets and sent to local wedding and events venues
- Commissioning a brand new bank of photos to show it all off, thanks Barnaby Aldrick

Being my own client was a real novelty and I’m so pleased with how it all looks and feels, plus the bookings are rolling in!