A very Yorkshire World Cup

England Footballer, Fabian Delph, told the football press that he would be taking a supply of Yorkshire Tea to Russia for the 2018 World Cup. So of course we gifted him an extra special box to take with, which he just so happened to unbox live on Sky Sports! The brand became suddenly linked with England’s top performing, heavily Yorkshire-born team.

We shipped a delivery over to the training ground and had lots of fun supporting the team on social throughout the tournament. The activity drove more than 70 pieces of media coverage and 153k engagements on social, including our most-liked Instagram of all time. It also picked up the ‘Low Budget Campaign of the Year’ in the 2019 PR Moment Awards. Cheers again, Fabian!